Move four sliders and get the honest yearly number for manual campaign builds, reporting, and babysitting. No login, no card, and the report lives at a link you can share.
Ads Manager shows this under Billing, or read last month's "Amount spent" off the account overview.
Count fresh campaigns or ad sets built in a typical month, not edits to existing ones.
Every account that gets its own numbers pulled, even if they land in one spreadsheet.
Pick whoever spends the most hours inside Ads Manager. This sets the hourly rate we price those hours at.
How we count. A manual launch is about 2.5 hours of Ads Manager work: structure, duplication, naming, QA. Daily reporting runs about 30 minutes per account per workday. Kill-or-scale checks and creative variations add about 7 hours a week. Hourly value: founder $150, media buyer $35, VA $12. Agencies are counted at 12% of spend with a $2,000 monthly minimum. These are the same assumptions we used on our own operation before we automated it.